Spotify tests in-app offers, an interactive ad format for podcasts

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Spotify tests in-app offers, an interactive ad format for podcasts

Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address, the in-app offer allows users to redeem an offer at a time that’s convenient for them. This is done by wa…
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