Tag: softwaredeveloperskenya


Why is your E-Commerce Website not Selling?

Online selling is the mode that every business entrepreneur wants to practice. This is due to the simplicity and fast speed involved in conducting advertisement, sales, and other transactions. Nevertheless, you may wonder why your e-commerce site has not added any substantial value to your business. Having created a website and put all features in place, you definitely expect your business to blossom in a few weeks if not days. This is not always the case. This article has a compilation of some reasons that may cause your e-commerce site not to sell.

The products target the wrong market

People of all ages and walks of life access the Internet. For you to sell online, you need to clearly and thoroughly describe your target market since not every internet user will be your client. Targeting the wrong audience may be the reason your website is not making sales since you launched it. Now, all you need to do is specify your target to create clarity to potential customers.

It is lowly positioned on the SEO rank

With millions of business websites on the internet, the competition is definitely stiff as each is fighting its way to the top. Traffic could be the reason your website is not being accessed by users. To solve this, launch a Search Engine Optimization campaign that will put your website in a better position to be found. Accessibility is very important when it comes to e-commerce.

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