7 reasons why content creation is important

Content marketing is a strategic way of marketing which involves creation and sharing of online content to attract your target audience. As a marketer or business owner, you need to be a forward thinker and deliver valuable content where your customers are. If you want to get more converting leads for your business, you will love this content marketing guide.

1. Name recognition: At the very least, the click through to view your content, should provide you with another opportunity to instill name recognition so that you or your company is at their top of mind when they are in need of the types of products and services you provide.
2. Provides your readers a benefit: Relationships work two ways.  If they are are goings to spend time on your site, reading your content, you have to provide them with something in return. Education or entertainment are the two most popular exchanges for time.
3. Content can build relationships: When readers invest time in perusing your content the know, like, trust factor grows.  They feel like they know you, hopefully they like you and if your content is quality, they will develop trust for you and your services.
4. Good, consistent content can be so much more than a single blog post. It can be reused as a book, an e-book, social media shares, images, videos, slideshows or infographic. How you use your content is only limited by your imagination and the ability to stretch it.
5. Content allows you to establish, share, and strengthen your brand.
6. Consistently good content establishes your authority on your pertinent subject: For example, if you are a real estate agent sharing information about your area, readers will begin to understand that you know those neighborhoods. If you share home care tips, they’ll realize you will be an asset when looking at potential homes.
7. Search engine optimization: Just as this works for human visitors, it also works for the robotic variety. Good consistent, content on topics around your industry, tells the search engines that you know what you’re talking about too.  Search engines prefer quality content and are more likely to share it on their platforms.

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